Exclusive Partnership

Data-driven activations in Carrefour stores

Field & Concept holds an exclusive partnership with Unlimitail, the retail media company created by Carrefour and Publicis. It gives us access to Carrefour transactional data across more than 700 Carrefour points of sale.

Before a campaign, we use that data to pick the stores and time slots where your brand will reach the most shoppers. Our brand ambassadors then run the demos, tastings and sampling on the shop floor.

After the campaign, we compare stores with and without the activation. You see the sales uplift and the incremental sales against the category baseline, so you know what the activation delivered.

What the partnership covers

• Store and time-slot selection based on Carrefour sales data
• In-store demos, tastings and sampling by trained brand ambassadors
• Post-campaign A/B analysis of sell-out and sales uplift
• A shared dashboard built on Carrefour transactional data

Brands such as Philadelphia and TUC have already run activations through the partnership.