The Power of Data. The Value of Experience
An Exclusive Partnership for Data-driven Brand Activations. * For as well in-store as front-of-store, we have developed expertise in delivering high-impact solutions that meet the objectives and needs of brands and retailers. Build with us on our market knowledge, to be your value creator in brand activation thanks to creative and solutions tailored to your needs. * To optimize your activations campaigns, F&C has exclusive access to all transactional data of Carrefour. Thanks to these data we analyze cross-category the impact of your investments. **Pre-analysis is used to identify the most strategic points of sale and optimal time slots for activation, based on historic sales data and consumer behavior, to maximize reach and impact for your brand. **Post-analysis is conducted to measure the impact of the activation through A/B testing, comparing stores with and without the campaign. We evaluate sell-out performance, measure sales uplift, and assess incremental sales versus the baseline or category to determine true impact
