Data driven approach
Full digital follow-up
F&C has a data driven strategy. Data as a daily lead in our way of working ACTIONNABLE insights determine our goals, targets and focus in the market
All our teams are on the road with DIGITAL support to "check in" on their activation and to ensure a real-time reporting. Our SMARTLAB APP allows us and our partners/clients to have an immediate view on where our field teams are working. Field Sales & Merchandising teams use the APP for follow-up of planning - check-in - pictures - briefings - reporting - ticketing- etc. Field Activation teams use the APP for check-in and reporting. Brands can hence follow in real-time what happens in the field.
With our tool Raccoon, we track FOOTFALL - DWELL TIME - CONVERSIONS of our Field Marketing campaigns.
This allows us to debrief based on real DATA & to take actions to optimize ROI plans.
For example, track footfall in your retail environment to optimize the planning of instore activities & staffing.
We are data driven to increase (y)our time to market.
F&C has a data driven strategy. Data as a daily lead in our way of working ACTIONNABLE insights determine our goals, targets and focus in the market. Creating additional value for our partners through our performant tracking tools and increase time to market. We support our field activities with a 100% paperless approach! realtime view combining qualitative and quantitative insightsactionable insights analytic reportingdynamic dashboardsfast comprehensive insights speeding up time to market