Field Sales Kusmi

F&C offered sales support during the Belgian launch of Kusmi at Delhaize.

Objectives had three levels : distribution check, increase knowledge of category owner and organize push orders through a specific promotional mechanism introduced and organized by Field & Concept

Working towards a perfect shelf representation, our sales team implemented their sales skills to acknowledge the USP for Delhaize when adding the product on the shelf.

Results were impressive with a 90% confirmed distribution rate and a high level of second placement orders.

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