Brand Activation Philadelphia

Philadelphia tastings in Carrefour stores

For Philadelphia cream cheese, Field & Concept ran an in-store brand activation through its exclusive partnership with Unlimitail, the retail media company created by Carrefour and Publicis.

We used Carrefour sales data to choose the stores and time slots with the most potential. Our brand ambassadors built the Philadelphia displays and ran tasting stations, serving the cream cheese on bread with fresh toppings so shoppers could taste it on the spot.

The partnership adds a post-campaign analysis: we compare stores with and without the activation to measure the sales uplift for the brand.

What we delivered

• Store and time-slot selection based on Carrefour data
• Display installation in store
• Tasting stations run by trained brand ambassadors
• Post-campaign uplift analysis